From Colony to Fashion Inspiration


It is almost as old as Brazil. Or shall I say young?? The little community of São João Batista dos Índios was funded in 1586 by religious priests who aimed to catechize Brazilian indians.

Throughout the centuries the village remained tiny and no progress arrived.  Later on it became known as Trancoso.

Trancoso had no commercial center. The houses alongside the church gained different colors to serve as a reference to people who lived there. Back in time there was not a notary in the community. People were known by their first names combined with the house color they lived in. Example: Maria from Blue house with white windows.

Displayed in a rectangular shape all houses and church complex are known since then as Quadrado, which means square.

When the Flower Power movement hit the country in the seventies this place was their Nirvana.

Dressed in Indian silk and cotton long skirts and sheaths women adorned themselves with tropical flowers to live life in peace and love. The parties of that time became legends that tell about nights that turned into day while people danced.

The eighties were too electronic for the small town and so it was completely abandoned and almost forgotten once more.

Minimalist and luxury from the nineties gave Trancoso a new glow. Living in great comfort yet looking simple has been a trend ever since and it suits the city just perfectly.  Many jetsetters arrive here on their private jets for the weekend relaxation and enjoy the simplicity of life.

During summer Trancoso is the must go place or the wish place for all. The colored houses then inspire many fashion designer who develop collections referring to the place’s color combinations. There is a naive feeling mixed up with primitive sensation which turns out to be very inspiring.

I photographed some of the houses hoping that it will also inspire some of our readers when they set off to create a tropical Brazilian look!

Check out for the church, the only white element. Here white means peace and therefore the church is the best place to be white. Curiosity: People in Bahia have elected Friday as a day to wear white!

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One Comment Add yours

  1. Jeffrey says:

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